Gen X and Gen Y on Kitchens and Laminate Countertops

  

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7732 Butterum Granite with IdealEdge™ bullnose decorative edge

Gen X and Gen Y are often portrayed as dramatically different – so naturally Formica Group was interested in whether this position held up when it comes to their attitudes toward kitchen design, and more specifically, toward laminate kitchen countertops.  Here’s a bit of insight we recently gleaned from a survey conducted on our behalf from the Research Institute for Cooking and Kitchen Intelligence (RICKI).

• Gen X is more likely than Gen Y to see the kitchen as the heart of the home.

• If remodeling their kitchens today, Gen X and Gen Y would both choose a modern/contemporary style over transitional, country/rustic, traditional/old world or shabby chic. 

• Gen X and Gen Y prefer granite countertop looks over all others, with large-scale exotic coming in a close second.  Gen Y also is more likely than Gen X to select a woodgrain pattern for their countertops.  

• Gen X and Gen Y also share the same preferences for countertop features, including bullnose or ogee laminate edge treatments over flat, waterfall and bevel edge styles. They also prefer a simple matte finish, with small-scale texture and high gloss following close behind.

Do these results surprise you?  See what other insights are available by reading the full report on formica.com.