Marketing Kitchens and Baths Across Generations

  

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Kitchen and bath dealers and designers are now marketing services to four distinct generations – Gen Y, Gen X, Boomers and Civics – that have specific style and communications preferences.

KBTribeChat on Twitter (@kbtribechat / #kbtribechat) recently hosted a chat on The New Face of Marketing. The discussion was so lively and informative, we wanted to share what we learned with you:

• A presentation on Generational Dynamics by 3Fold Communications is a quick read that that provides key factors motivating today’s audience segments and how to effectively connect with them …

• A good article by CRM Magazine: Gen X: Stuck in the Middle … 

• A great video on generational design from Masco …

• And the link to the actual KBTribeChat transcript …

Formica Group has a few of its own generational resources, including:

• Recent research on Gen X and Gen Y preferences for laminate countertops ...

• Insights learned about Gen Y, Gen X and Boomers while touring the 2012 International Builders’ Show Builder Concept Home ...

• A link to a past blog post on universal design, an approach with multi-generational appeal.

Happy reading!