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Introducing the Formica® Laminate Anniversary Collection

  
  
  

We can finally unwrap our first 100th birthday surprise!  The 2013 Formica® laminate Anniversary Collection, exclusively created by world-renowned design firm Pentagram, will make its debut TODAY at the International Builders’ Show (IBS) in Booth #C5047.  Pentagram partner Abbott Miller designed the anniversary patterns, introducing characteristics and colors that are new to the range. North America is the first to offer the Collection; it will be available around the world during 2013. 

Share the Love will have more details on the design processs for the Anniversary Collection.  In the meantime, if you are at IBS, stop by the booth and see how how these new patterns creatively reflect the Formica® brand and its history. 

If you're tied to your desk, read the official announcement below and view images of the 12 patterns.  Patterns will be available for purchase January 31 ... look for them on www.formicaforever.com

You can read all anniversary news on Twitter by following #Formica100.

Formica laminate anniversary collection

Formica Group Celebrates 100 Years in 2013 with the Formica® Brand Laminate Anniversary Collection

Exclusively designed by world-renowned design firm Pentagram

Formica Group, the original inventor of laminate, celebrates 100 years with a fresh take on its iconic Formica® brand laminate. Unveiled around the world during 2013, the Anniversary Collection features 12 new patterns that reflect the Formica® brand and its history.

“While Formica Group invented laminate, designers are credited with realizing its full potential as a stylish and desirable surfacing material,” said Renee Hytry Derrington, Group VP of Design for Fletcher Building’s Laminates & Panels Division, which includes Formica Group. “The Anniversary Collection is just one example of our commitment to continue the joint exploration with the design community to define the future of Formica Group in the next 100 years.”

Collaboration with World-Renowned Design Firm Pentagram

Pentagram, the world’s largest independent design consultancy, created the collection exclusively for Formica Group. Pentagram partner Abbott Miller designed the anniversary patterns, introducing characteristics and colors that are new to the range. 

“Developing this iconic brand’s 100-year Anniversary Collection was inspiring,” Miller shared. “Formica laminate is extraordinary because of its Zelig-like nature, blurring the past, present and future while completely crossing all social and economic categories. It’s a material with distinctive tactility, a warmth and domesticity; it’s man-made, yet has attained a natural quality in our lives.”

Miller’s vision for the Formica® Laminate Anniversary Collection underscores the material’s limitless design potential. “The heart and soul of Formica laminate is a printed sheet. Pattern and color are intrinsic to the culture of the company, so exploring the translucency of ink and the interaction of pattern and color was a natural area for me.”

Twelve New Patterns in Four Collections:  Ellipse™ Collection, Endless™ Collection, Dotscreen™ Collection and Halftone™ Collection.

Ellipse and Endlessplay off the anniversary theme “Formica Forever” by utilizing innovative printing techniques that allow independent layers of pattern to randomly interact during the course of printing. The method creates seemingly infinite patterns that appear consistent due to the fluidity of the overlapping elements. Unlike most patterns that repeat every 50 inches, the pattern repeat of Ellipse and Endless only occur every 500 to 700 sheets, the equivalent to more than a mile in length. 

Formica laminate anniversary collection in EllipseEllipse™ Collection

  • Ellipseuses the “hidden oval” in the iconic Formica® brand logo to create a series of layered strands that ripple across the surface.

    • 6613 White Ellipse – a tonal non-color

    • 6614 Gray Ellipse – a classic gray

    • 1913 Red Ellipse – a strong red (The signature color of Formica Group features 1913, the year the company was founded, as its product code.)Formica laminate anniversary collection in Endless

Endless™ Collection

  • Endlesscreates a digital grain from bars that alternately layer and punch through a colored base. The result is a continuous tone-on-tone, architectural pattern that provides visual interest at close range and, from a distance, provides a geometric texture.

    • 6610 Endless Graytone – a versatile gray-on-gray

    • 6611 Endless Smoke – an ebony that recalls carbon and mica

    • 6612 Endless Indigo – a deep inky blue

Dotscreen and Halftone celebrate Formica Group’s history of exuberant color and printing technology. Both Dotscreen and Halftone feature “solid patterns” of bright and saturated colors made more complex by undercurrents of detailed patterning. Fine dot motifs provide a second scale of interest within the optimistic hues.

Formica laminate anniversary collection in DotscreenDotscreen™ Collection

  • Dotscreenfeatures luminous colors with extremely fine micro-dots in continuous ribbons.

    • 6615 Aqua Dotscreen – a distinctive sky blue

    • 6616 Mint Dotscreen – a vegetal green

    • 6617 Tangelo Dotscreen – a soft orange

Formica lamiante anniversary collection in Halftone Halftone™ Collection

  • Halftonefeatures “near-bright” colors patterned with various sizes of toned dots, reminiscent of halftone printing screens.

    • 6618 Blueberry Halftone – a medium-toned blue

    • 6619 Citrus Halftone – a bright lemon yellow

    • 6620 Tangelo Halftone – a soft orange

Each Anniversary Collection pattern contains a subtle, tone-on-tone Formica® brand watermark embedded into the design on every sheet.

“The patterns and colors of the Anniversary Collection acknowledge the brand’s past – especially with designers such as Brooks Stevens and Raymond Loewy – but without delving into nostalgia,” Miller said. “While the collection aligns with the brand’s heritage, it offers surfacing design that is unique in the market. It also was satisfying to know that we were pushing the technical boundaries of print.”

In addition to the Anniversary Collection, Pentagram’s Miller and partners Michael Bierut and Daniel Weil collaborated on Formica Group’s anniversary brand elements, Formica Forever book and display concept.

About Pentagram & Abbott Miller

Pentagram is the world’s largest independent design consultancy with offices in London, New York City, San Francisco, Berlin and Austin. A partner in Pentagram’s New York City office since 1999, Abbott Miller has designed award-winning identities, exhibitions, environmental graphics and multi-media projects. He has received numerous design honors and his work is included in the collections of the Art Institute of Chicago, SFMoMA, and the Cooper-Hewitt Design Museum. He is the author of several books and numerous essays on design. 

About Formica Group

Formica Group globally leads the industry in the design, manufacture and distribution of surfacing materials. Part ofFletcherBuilding’s Laminates & Panels Division, Formica Group is global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, FormicaS.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., and Formica (Asia) Ltd., Homapal GmbH, among others.

Please Note: Formica® and the Formica® Anvil Logo are registered trademarks and Formica Forever™, the Formica® Anvil Logo Forever, the Formica Forever™ ellipse logo, Ellipse™, Endless™, Dotscreen™ and Halftone™ are the trademarks of The Diller Corporation.  Ellipse and Endless designs are the protected designs of The Diller Corporation.  ©2013 The Diller Corporation.  All Rights Reserved.

A Fletcher Building Company

 


Comments

I can't wait for these to be available in Australia !!!
Posted @ Wednesday, January 23, 2013 7:02 PM by Dana
Why you didn't add the very sought after Aqua Boomerang to this Anniversary Collection is a mystery. If you were listening to your customers you would have! Lots of people would be buying the boomerang pattern. Why you kept the dull Charcoal over the great colors is another baffling mystery.
Posted @ Friday, March 22, 2013 9:33 PM by Laurie
Hi Laurie, 
We too share the love for all things retro and understand why you wish we'd bring some of our older patterns back. Truth is, the Boomerang reintroduction and other like patterns didn't have the mass appeal to meet our sales goals and for this reason, they were discontinued.  
 
Thanks for reading! 
Posted @ Saturday, March 23, 2013 12:59 PM by Stacy Stufft
Your retro looks aren't retro enough!Can't you do some re-issues of the boomerang and cracked ice patterns? When you had your 75th anniverary I got the original beeomerang in charcoal and pink for my showroom table and I love it, and so do my customers.
Posted @ Monday, April 29, 2013 4:41 PM by Kathleen Lansing
Hi Kathleen, 
We still offer Charcoal Boomerang for those who love all things retro, but unfortunately the other patterns in the collection didn't meet sales goals. Although the Anniversary Collection isn't branded as retro, we do hope it has some crossover appeal to those who want to add a bit of nostalgia to modern kitchens. Thanks for reading.
Posted @ Monday, April 29, 2013 5:59 PM by Stacy Stufft
I am in desperate need for a sheet of the Boomerang Aqua... I am so disappointed that you are not re-issuing it. Especially when you look on the web and see how many people are trying to get a hands on it. What a shame- perhaps next year?
Posted @ Saturday, May 11, 2013 9:18 AM by Anne Benoit
Hi Anne, 
We too love Aqua Boomerang (like you and other retro lovers) but it didn't have a broader market appeal. We don't have plans to reissue it at this time. 
 
Thanks for reading!
Posted @ Monday, May 13, 2013 7:15 AM by Stacy Stufft
Are these available in Malaysia. I am quite tired of the normal laminates design.
Posted @ Thursday, June 06, 2013 9:27 PM by James
James, 
Perfect timing! The Anniversary Collection officially launches in Malaysia next week, so you'll soon see information on availability. Thanks for reading!
Posted @ Friday, June 07, 2013 8:50 AM by Stacy Stufft
Please oh please, bring back the Aqua and Coral Boomerang!! There certainly appears to be mass appeal at this time. Many people are on the web looking for it including me! Perhaps it took a while for folks to become aware of it, but we want to buy it!
Posted @ Saturday, June 15, 2013 9:59 AM by Cairo
Thanks for the feedback, Cairo. And thanks for reading!
Posted @ Monday, June 17, 2013 7:31 AM by Stacy Stufft
Hi James @ Malaysia, 
 
Please call Formica Malaysia @ 603-77100512 and get connected to our Specification Team...
Posted @ Tuesday, July 02, 2013 4:54 AM by Julian
PLEASE bring back the white formica with the gold speckles. I am so sick of GraniteGraniteGranite I could scream. I think the other vintage patterns didn't meet sales goals because no-one knew they had been re-issued-I know I never saw them anywhere. There has to be a demand for the old patterns-just go online and see for yourselves-people WANT the old patterns.
Posted @ Sunday, July 07, 2013 12:05 AM by susan
Susan, thanks for the feedback and for sharing the love of our vintage patterns.
Posted @ Monday, July 08, 2013 7:49 AM by Stacy Stufft
Another vote for white with gold speckles! Or any glitter retro countertop! Lots of people are searching for these and would buy if they were available.
Posted @ Saturday, July 13, 2013 12:35 PM by Rosie
Who carries the anniversary collection? I have been to Home Depot and Lowes in Michigan and have not seen it. I'm so tired of the same old patterns/colors!
Posted @ Friday, July 26, 2013 7:59 AM by Joanne Zientarski
Joanne – Please visit formica.com to order free samples of the Anniversary Collection patterns you’re considering. Although your local Lowe’s and Home Depot do not yet have these samples in store, they can still order/sell any pattern from our product line. Hope this helps and thanks for your interest in Formica Corporation.
Posted @ Friday, July 26, 2013 9:43 AM by Stacy Stufft
Ditto to all the posts disappointed in no aqua boomerang return. What a wasted opportunity. Is Formica that desperate to give Wilsonart their business?
Posted @ Sunday, July 28, 2013 11:48 PM by Mamie
Mamie – We’re definitely not anxious to do that! Thanks for your feedback; we’ll pass it along.
Posted @ Monday, July 29, 2013 6:00 PM by Laura Phillips
Looking for aqua boomerang. 
Can't believe you wouldn't bring back your most iconic pattern. 
I desperately need it for a 1958 camping trailer restoration. 
Looks like I will be getting it from wilson art. 
I also want to see cracked ice and gold spec come back.  
If you guys pushed the product in stores people would know its available and sell. I went to my local lowes store today. They said they had no formica samples whatsoever. 
Wish you guys had the boomerang. And I will be buying it some where else cause I need. I would think sales are better than no sales
Posted @ Sunday, August 04, 2013 11:43 PM by Brett Hershey
Hi Brett, thanks for the feedback and we'll forward along. In terms of samples, all Lowe's stores should be stocked with samples. Please let us know the location you visited and we'll see that they are stocked. In the meantime, you can order all samples for free at formica.com.
Posted @ Monday, August 05, 2013 7:40 AM by Stacy Stufft
Lowes store in Gilroy CA. I have been calling your customer support number for three days and no one picks up.
Posted @ Wednesday, August 07, 2013 5:01 PM by Brett Hershey
Thanks for providing the store location-we've forwarded to the sales team. In terms of the customer support number, are you calling 1-800-FORMICA™ (1-800-367-6422)? We're on EST time. You also can submit a question via our website at https://www.formica.com/en/contact-us. Thanks, Brett. Hope this helps.
Posted @ Thursday, August 08, 2013 8:21 AM by Stacy Stufft
These new patterns don't do anything for me. Looking for Aqua Boomerang. The demand is there, you didn't meet your sales goals for other reasons. You might want to consider actually listening to your customers.
Posted @ Monday, September 09, 2013 5:07 PM by Eric
Thanks for the feedback, Eric. We'll pass along.
Posted @ Monday, September 09, 2013 5:28 PM by Stacy Stufft
I agree bring back the aqua boomerang and retro patterns. You don't know your market! You will see how this is going to explode in popularity!
Posted @ Thursday, September 12, 2013 10:27 PM by karen
Thanks for the feedback, Karen. Glad to know there is Formica love out there!
Posted @ Friday, September 13, 2013 7:16 AM by Stacy Stufft
We were so sad to see the Coral Boomerang was discontinued when we now are buying a house that needs it. I'm surprised that in these days of digital printing that you cannot work up a process that will give the flexibility to do a larger variety of designs in smaller runs. What remains in the catalog has little in terms of color unless it is totally garish as in Retro Poodleskirt. In many cities there is a real market for these patterns, but what is left in the line is muted and generally boring. I'm sure that all the decisions are based on the economies of scale of manufacturing in the traditional way, but how will the company survive if they don't innovate. P-lam is a material that can easily compete with solid surfaces, especially if it can offer a greater range of colors and fun patterns. So sad.
Posted @ Saturday, September 14, 2013 10:37 PM by Jamie Hascall
Jamie,  
We too love our retro patterns but unfortunately there are only so many spaces in our wallboard. You're right, digital printing does take laminate to a new level and we're excited about the opportunities it brings to manufacturers. We appreciate your feedback regarding its potential use. As a side, Retro Poodleskirt is not one of our patterns. Thanks for reading!
Posted @ Monday, September 16, 2013 7:59 AM by Stacy Stufft
Thanks Stacy, Sorry for confusing the Formica and Wilsonart catalogs. Such is the general frustration with the loss of these fine patterns.
Posted @ Monday, September 16, 2013 8:06 AM by Jamie Hascall
Perhaps if the needs of so many include wanting boomerang patterns in colours you refuse to offer (aqua & coral), you may find your customer base 'voting with their feet'... it's a bottom line issue for all of us. 
Posted @ Sunday, October 06, 2013 12:53 AM by The Entire Vintage Camper Restoration Community
Thanks for the feedback.
Posted @ Monday, October 07, 2013 8:00 AM by Stacy Stufft
Searching for aqua boomerang too... but alas, you no longer make it. Please reconsider! After searching your site and not finding anything that would work as well for my 1960 kitchen, I decided to check out your competitor, Wilson Art. Had your site had what I wanted available, I would not end up having to give them my business. Aqua boomerang would definitely have been my first choice. Please reconsider your decision to discontinue it! Thank you.
Posted @ Monday, October 14, 2013 11:52 PM by D. Lucas
Thank you for the note. We appreciate your feedback!
Posted @ Tuesday, October 15, 2013 1:47 PM by Stacy Stufft
are any of the above samples reproductions of anything from the 50's? I REALLY want the cracked ice pattern and I saw the boomerang, just not crazy about the charcoal color
Posted @ Monday, October 21, 2013 2:48 PM by chris
Chris, thanks for the comment. The Anniversary Collection is entirely new. While the design team was inspired by our 100-year history, the patterns were never meant to be considered reproductions or replacements. We appreciate the feedback and will forward.
Posted @ Monday, October 21, 2013 3:56 PM by Stacy Stufft
I'm looking for the coral boomerang, any chance it will return in 2014?
Posted @ Wednesday, December 04, 2013 9:18 PM by Mel
Hi Mel, 
Currently there are not plans to reintroduce Coral Boomerang next year. Thanks for the inquiry.
Posted @ Friday, December 06, 2013 6:40 AM by Stacy Stufft
The anniversary collection looks as if you were targeting owners of children's play centres. I'm about to renovate an atomic style house, not a daycare... where o' where are all the boomerang, glitter dust, cracked ice, linen, etc varieties when ya need them? Cut your nose to spite your face maybe? Sounds harsh, but that's the reality.
Posted @ Monday, December 30, 2013 11:35 AM by Nichole Krantz
Stacy - I have to agree with all the comments above. While I appreciate your polite responses and your dedication to towing the company line, there is a real market for retro chic. It is quite niche but the number of responses here under represents the volume of style hunters who aspire to the Mad Men look, let alone the hard-core retroactivists that I see every week dancing at swing nights. Replacing the worktops in your kitchen is a fun affordable and attainable way of achieving that look. Die-hard sputnikers will scour the internet, track down bargains in skips by word of mouth but for those that just don't have the time or resources Formica would be the obvious people to turn to if it's weren't for the fact that you don't produce those era-defining laminates… marketeers, you missed a trick - product placement off the back of a golden age of american design, iconic and evocative? Even if the unit cost of the aqua and coral lines was not book balancing, the profile-raising and eye-catching kudos quota associated with them would surely pay a different kind of dividend. Better than not so discretely trying to usurp the boomerang with your "invisible" oval logo. Sorry, had to be said.  
Anyway, I'll keep searching - boomerangs have a tendency to come back all by themselves!
Posted @ Monday, December 30, 2013 6:22 PM by Meline
We (the consumer) all seem to agree - retro turquoise & coral boomerang and other discontinued glitterdust colours are something we want. Since Formica is turning their back on these, and think they know what we want, I've decided to 'vote' with my wallet and have found a supplier who will be developing a laminate 'overcoating' in exactly the above mentioned discontinued styles (note - I didn't say 'copying?) ;) Formica - are you listening? Your customers will go elsewhere - you made the classic mistake of not following where the market is headed.
Posted @ Tuesday, January 14, 2014 8:28 AM by James
Mark, we are paying attention and appreciate the feedback. Thank you.
Posted @ Friday, January 17, 2014 5:41 PM by Stacy Stufft
Remodeling retro camper and REALLY NEED Coral Boomerang!!!! Lots of requests for these classic patterns. Please bring them back :)
Posted @ Monday, January 20, 2014 12:43 PM by Katie F.
Tears for the Aqua Boomerang. Looking everywhere and would have paid a mint for it.
Posted @ Monday, February 10, 2014 6:03 PM by Rebecca
I agree Rebecca. Formica really missed the boat on the boomerangs. Check out Wilsonart.
Posted @ Monday, February 10, 2014 6:25 PM by Mamie caton
Oh what I wouldn't give to get my hands on some coral boomerang...... please please bring it back!
Posted @ Sunday, March 02, 2014 9:55 AM by christina
Ordered aqua boomerang at my local Home Depot only to have them call and say they're not able to fill the order. What a disappointment. The chairs and walls are a solid light blue and the aqua boomerang pattern would have been nice. Wilsonart has a mint green boomerang but the pattern stands out a lot more. Formica's Aqua Boomerang was nicer.
Posted @ Thursday, March 20, 2014 1:10 AM by Alan
Hi, thanks for reaching out. We will send you an email regarding your order.
Posted @ Thursday, March 20, 2014 7:24 AM by Angie Hall
Really, really, really want aqua boomerang for our home and travel trailer. Can you please even offer it for special orders? There are so many of us that want it. We were waiting until my hubby retired from the Army and went to order it then. Even though samples were still out (about 2years ago), it was discontinued, and I was heart broken. Ill be painting existing counter tops until I can find these somewhere. If only he had retired a little earlier...
Posted @ Saturday, April 12, 2014 11:15 AM by Nicki
James, please let us know through Retro Renovation when you get that aqua made!!!
Posted @ Saturday, April 12, 2014 11:19 AM by Nicki
I was beyond thrilled to see Home Depot had Aqua boomerang in it's sample ring only to find out it's been discontinued. We have a 1954 rambler with a galley kitchen and would love to restore it to it's glory. Why does Formica think we want laminate in granite patterns? If I wanted granite or stone I'd buy it. Looks like I'll be going with Wilsonart boomerang even though it's not near the caliber of Formica Aqua. Such a disappointment. You could have a niche market if you would advertise it that way.
Posted @ Saturday, April 12, 2014 5:09 PM by Emilie
Hi, Nicki and Emilie. Thank you for the notes and feedback. The Boomerang reintroduction and other like patterns were discontinued as they didn't have the mass appeal to meet sales goals. That said, we do still have 6942 Charcoal Boomerang available (http://bit.ly/Ri3yOy) and we are still offering the playful patterns from our 100th Anniversary collecion (you might like our Aqua Dotscreen). While this doesn't replace, we do hope it helps.
Posted @ Monday, April 14, 2014 8:01 AM by Angie Hall
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